Thursday, August 4, 2011

Showtime's Fogge to head NBC marketing

FoggeAnother Showtime exec is on the move to NBC. Len Fogge, a 15-year vet of the pay cabler, has been tapped prexy of marketing for the Peacock.Fogge's move to reunite with his former Showtime boss, NBC Entertainment chairman Bob Greenblatt, came a few hours after Showtime announced an exec shuffle in its marketing department.Fogge will lead all strategy, branding, creative, paid media, digital and social media and partnership marketing initiatives for NBC's primetime, daytime and latenight dayparts. Current NBC marketing topper Adam Stotsky will be leaving the company after a transition period."I enjoyed a close working relationship with Len during my seven years at Showtime and I don't believe anyone deserves more credit than him for building the subscription base (at Showtime) to record levels or rebranding the company as one of the leading forces in cable television," Greenblatt said. At Showtime, Fogge oversaw creative, marketing, research and digital media, supervising all of the company's creative as well as its inhouse agency, Red Group.Stotsky moved to NBC in 2008 from Sci Fi Channel. His marketing team was instrumental in the success of reality series "The Voice," which is NBC top nonsports program this year. Contact Stuart Levine at stuart.levine@variety.com

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